Liqueo

Andrew Proud

Founding Director

The Strategic Founder who bridges business vision and delivery, steering Liqueo and its clients to success.

Andrew is one of Liqueo’s three Founding Directors. With a career spanning technical development, business analysis, project and programme management, Andrew has built a consultancy that understands every facet of the Asset and Wealth Management industry. Having worked across client, vendor, and consultancy roles, he brings a 360-degree perspective to business transformation, ensuring solutions are tailored, practical, and results-driven.

His global experience across Asia, Europe, and the USA has shaped his approach—one that values efficient organisation and process-driven transformation above all. Andrew’s philosophy is simple: technology is only as good as the processes it supports. His focus is on delivering lasting value to clients by optimising business change, streamlining operations, and driving impactful transformation.

My thoughts on Liqueo

“Within an environment where almost all companies are trying to transform in some way, Liqueo stand out as the experts in bringing transformational change to organisations.”

Andrew Proud

Founding Director

Meet More Experts

Learn more about the team behind our success.